{"id":4788,"date":"2026-05-13T14:32:25","date_gmt":"2026-05-13T14:32:25","guid":{"rendered":"https:\/\/www.icamonline.eu\/case-studies\/sirmec-6-silo2-b2b-ecommerce-optimization\/"},"modified":"2026-06-05T13:33:36","modified_gmt":"2026-06-05T13:33:36","slug":"sirmec-6-silo2-b2b-ecommerce-optimization","status":"publish","type":"case-study","link":"https:\/\/www.icamonline.eu\/en\/case-studies\/sirmec-6-silo2-b2b-ecommerce-optimization\/","title":{"rendered":"Sirmec: 6 SILO\u00b2 units for 90,000 Stellantis spare parts SKUs, with WMS integration and a B2B portal"},"content":{"rendered":"
\n \n
\n
\n
\n

\n 90,000 codes, 24\u201348-hour delivery, live B2B stock. All run by one operator.\n <\/h2>\n \n

\n When Sirmec became part of the Stellantis network, its parts catalogue exploded. More brands, more codes, more territory, an 85% service level mandated by the OEM. Traditional racking on 1,200 m\u00b2 could not keep up. Six SILO\u00b2 VLMs from ICAM, integrated with the Zucchetti Vision WMS, changed everything. Floor space dropped from 1,200 m\u00b2 to 196 m\u00b2. Three operators became one. And the B2B customer portal now shows live stock levels updated automatically by ICON with every warehouse movement. \n <\/p>\n <\/header>\n \n

\n
\n \n
\n
\n \n\n<\/svg> <\/div>\n \n
\n

\n Industry\n <\/h3>\n \n

\n Automotive\n <\/p>\n <\/div>\n\n <\/article>\n \n

\n
\n \n\n<\/svg> <\/div>\n \n
\n

\n Product\n <\/h3>\n \n

\n SILO\u00b2 \n <\/p>\n <\/div>\n\n <\/article>\n \n

\n
\n \n\n\n<\/g>\n\n\n\n<\/clipPath>\n<\/defs>\n<\/svg> <\/div>\n \n
\n

\n Key result \n <\/h3>\n \n

\n \u00b7 From 1,200 m\u00b2 to 196 m\u00b2 (\u201383%)
\u00b7 from 3 to 1 operator
\u00b7 zero picking errors
\u00b7 real-time B2B eCommerce stock
\u00b7 90,000 codes with 24\u201348h delivery \n <\/p>\n <\/div>\n\n <\/article>\n \n

\n
\n \n\n\n<\/g>\n\n\n\n<\/clipPath>\n<\/defs>\n<\/svg> <\/div>\n \n
\n

\n Key feature\n <\/h3>\n \n

\n ICON-WMS-eCommerce integration: every warehouse movement automatically updates stock levels on the B2B customer portal in real time\n <\/p>\n <\/div>\n\n <\/article>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n

\n \n
\n
\n
\n \n

\n Sirmec<\/span>: the Stellantis parts hub for southern Italy\n <\/h2>\n \n
\n Founded in 2018 in Senise (PZ) by entrepreneurs with forty years of parts distribution experience, Sirmec entered immediately as a Distrigo hub for PSA. In 2022, following the PSA-FCA merger into Stellantis, it extended its distribution of original parts to all 9 group brands. Today the company stocks over 90,000 codes available at all times, delivers within 24 to 48 hours and operates two sites: Senise (PZ) and Cagliari (CA).
\r\n
\r\nRange breadth, stock certainty and delivery speed are what Sirmec competes on. Guaranteeing all three on 90,000 codes makes manual warehouse management impossible. \n <\/div>\n \n <\/div>\n\n
\n
\n \"6\n <\/div>\n <\/figure>\n <\/div>\n <\/div>\n <\/section>\n
\n \n \n
\n
\n
\n

\n The logistical challenges\n <\/h2>\n \n
\n

The Stellantis integration brought a catalogue explosion: new brands, thousands of new references, wider territories and an 85% OEM-mandated service level. <\/strong><\/p>\n\n <\/div>\n <\/div>\n\n

\n

Traditional racking on 1,200 m\u00b2 could not deliver:<\/p>\n

    \n
  • Manual searching with stepladders for upper shelves, long traversals and injury risk.<\/li>\n
  • Frequent picking and refilling errors cutting directly into service levels.<\/li>\n
  • Constant inventory checks to verify stock levels, no real-time visibility.<\/li>\n
  • No reliable data for the B2B portal.<\/li>\n
  • Three operators needed just to manage small and medium-sized parts.<\/li>\n<\/ul>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n
    \n
    \n
    \"\"<\/figure>\n<\/div>\n<\/div>\n
    \n \n
    \n
    \n
    \n \n

    \n 6 SILO\u00b2 in 3 pods of machines: each unit dedicated to a parts category\n <\/h2>\n \n
    \n The 6 SILO\u00b2 VLMs, each 8 meters high with 3 storage columns and 2 side-by-side IRIDE Picking stations, are installed in opposing pairs to form 3 pods of machines. Each pair is dedicated to a specific parts category: 2 SILO\u00b2 systems for small parts such as fasteners and seals, 2 for fast-moving and filtration parts such as brake pads and discs, and 2 for boxed items with defined dimensions. All of this in 196 m\u00b2, where 1,200 m\u00b2 of racking used to stand.
    \r\nA single operator manages the entire workflow from the workstations, compared to the three operators previously required for the same volume of work.\n <\/div>\n \n <\/div>\n\n
    \n
    \n \"6\n <\/div>\n <\/figure>\n <\/div>\n <\/div>\n <\/section>\n
    \n \n
    \n
    \n
    \n \n

    \n ICON, WMS, and B2B e-commerce: from goods receipt to real-time inventory updates\n <\/h2>\n \n
    \n Upon arrival at the facility, each item is registered in Zucchetti\u2019s WMS Vision system via barcode scanning. ICON receives the data, automatically assigns the optimal storage location in one of the 6 SILO\u00b2 units, and updates the inventory levels on the B2B e-commerce portal in real time: customers can see actual availability even before placing an order.
    \r\nOrders are received exclusively in electronic format via the B2B portal, automatically converted into picking lists, and transmitted to ICON. The operator calls up the list on the bay PC and receives the trays in sequence: IRIDE guides each pick, making any picking errors impossible.
    \r\nA single operator manages the entire workflow from the workstations, compared to the three operators previously required for the same volume. \n <\/div>\n \n <\/div>\n\n
    \n
    \n \"ICON,\n <\/div>\n <\/figure>\n <\/div>\n <\/div>\n <\/section>\n
    \n \n
    \n
    \n
    \n

    \n Key results
    \r\n\n <\/h2>\n \n

    \n Less space, fewer operators, faster service, and a B2B portal that updates itself.\n <\/p>\n <\/header>\n \n

    \n
      \n \n
    • \n
      \n \n\n\n<\/g>\n\n\n\n<\/clipPath>\n<\/defs>\n<\/svg> <\/div>\n \n
      \n

      \n \u201383% occupied floor space\n <\/h3>\n \n

      \n From 1,200 m\u00b2 to 196 m\u00b2 for the same spare parts volume, in the same facility.\n <\/p>\n <\/div>\n <\/li>\n \n

    • \n
      \n \n\n<\/svg> <\/div>\n \n
      \n

      \n From 3 to 1 operator.\n <\/h3>\n \n

      \n One person now handles the volume that required three.\n <\/p>\n <\/div>\n <\/li>\n \n

    • \n
      \n \n\n<\/svg> <\/div>\n \n
      \n

      \n Zero picking errors.\n <\/h3>\n \n

      \n IRIDE guides every operation step by step.\n <\/p>\n <\/div>\n <\/li>\n \n

    • \n
      \n \n\n\n<\/g>\n\n\n<\/clipPath>\n<\/defs>\n<\/svg> <\/div>\n \n
      \n

      \n Real-time B2B eCommerce.\n <\/h3>\n \n

      \n Portal stock updates automatically with every ICON movement.\n <\/p>\n <\/div>\n <\/li>\n \n

    • \n
      \n \n\n<\/svg> <\/div>\n \n
      \n

      \n 85% OEM service level achieved and maintained.\n <\/h3>\n \n

      \n 90,000 codes, 24\u201348h delivery.\n <\/p>\n <\/div>\n <\/li>\n \n

    • \n
      \n \n\n<\/svg> <\/div>\n \n
      \n

      \n Manual inventory eliminated.\n <\/h3>\n \n

      \n Real-time traceability on every item: no periodic counts needed.\n <\/p>\n <\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n

      \n
      \n \n \n \n \n <\/svg>\n <\/span>\n\n
      \n

      \n The main benefit we have gained from the SILO\u00b2 warehouses is definitely the optimisation of floor space previously used for storing these materials. Beyond that, the SILO\u00b2 systems have given us less need for manual inventory and therefore less time spent on that activity, a reduction in placement and picking errors, and the ability to redeploy our team members to higher-value tasks.\n <\/p>\n\n