{"id":5174,"date":"2026-05-20T13:38:19","date_gmt":"2026-05-20T13:38:19","guid":{"rendered":"https:\/\/www.icamonline.eu\/?post_type=case-study&p=5174"},"modified":"2026-05-29T15:05:27","modified_gmt":"2026-05-29T15:05:27","slug":"papironia-silo2-wholesale-stationery-distribution","status":"publish","type":"case-study","link":"https:\/\/www.icamonline.eu\/en\/case-studies\/papironia-silo2-wholesale-stationery-distribution\/","title":{"rendered":"Papironia: wholesale stationery distribution with 4 SILO\u00b2 VLMs, -30% errors and guaranteed deliveries"},"content":{"rendered":"
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\n Back-to-school without overtime: 10,000 SKUs and 120 orders per day, delivered within 24 to 48 hours\n <\/h2>\n \n

\n Papironia, the leading wholesale distributor of branded stationery in Lazio, serves stationery stores, mass retail, cash & carry and B2B eCommerce with a product range that reaches 10,000 SKUs during back-to-school peaks.
\r\nTo manage this complexity without sacrificing speed or accuracy, the company installed 4 SILO\u00b2 automated vertical storage systems in a pod of machines.\n <\/p>\n <\/header>\n \n

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\n Industry\n <\/h3>\n \n

\n Distribution and logistics \n <\/p>\n <\/div>\n\n <\/article>\n \n

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\n \n\n<\/svg> <\/div>\n \n
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\n Product\n <\/h3>\n \n

\n SILO\u00b2 \n <\/p>\n <\/div>\n\n <\/article>\n \n

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\n Key results \n <\/h3>\n \n

\n +20% floor space recovered
\r\n\u201330% picking errors
\r\n100% daily order fulfillment
\r\nZero overtime, even during back-to-school peaks\n <\/p>\n <\/div>\n\n <\/article>\n \n

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\n Key feature\n <\/h3>\n \n

\n \u2022 4 SILO\u00b2 VLMs installed in a pod of machines
\r\n\u2022 IRIDE and integrated barcode reader at every picking and refilling station
\r\n\u2022 ICON, MEXAL and eCommerce integration\n <\/p>\n <\/div>\n\n <\/article>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n

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\n Papironia<\/span>: wholesale distributor of branded stationery in Lazio\n <\/h2>\n \n
\n Papironia is the largest wholesale distributor of branded stationery products in Lazio and part of the Pool Over Group. It distributes leading brands in the sector, from Pigna to Fabriano, Lebez, Fila, Osama, Verbatim and many others, through an omnichannel network serving stationery stores, mass retail, generalist retailers, cash & carry and a B2B eCommerce channel.
Founded over 20 years ago, Papironia stands out not only for its product range, but also for service quality: fast delivery is a core part of its market positioning.
The growth of the eCommerce channel and increasing logistics complexity, more SKUs, more variants and more multichannel orders, led Papironia to invest in warehouse automation to maintain its promised service level even during peak periods. \n <\/div>\n \n <\/div>\n\n
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\n \"Papironia:\n <\/div>\n <\/figure>\n <\/div>\n <\/div>\n <\/section>\n
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\n The logistical challenges\n <\/h2>\n \n
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The stationery industry is characterized by intense and predictable seasonal peaks, such as back-to-school and holidays, when volumes multiply in a very short time.<\/strong><\/p>\n

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Before automation, Papironia\u2019s main critical issues were:<\/p>\n\n <\/div>\n <\/div>\n\n

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\u2022 10,000 SKUs in peak season managed on fixed racking: slow manual picking, extensive walking and difficulty distinguishing items with similar formats and variants<\/p>\n

\u2022 120 orders per day during peak periods, each with 200 to 250 items: to keep up, operators worked 2 to 3 hours of overtime per day<\/p>\n

\u2022 High error rate on similar SKUs such as pens, pencils and highlighters, with a direct impact on end-customer satisfaction<\/p>\n

\u2022 Unsynchronized omnichannel management: B2B eCommerce, mass retail and stationery stores had no real-time aligned stock visibility<\/p>\n

\u2022 Saturated space on fixed racking, with no room for vertical growth<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n

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\n 4 SILO\u00b2 VLMs in a pod of machines: 180 m\u00b3 in 85 m\u00b2, items allocated by picking frequency\n <\/h2>\n \n
\n ICAM installed 4 SILO\u00b2 automated vertical storage systems, over 7 meters high, arranged in side-by-side and facing pairs in a pod of machines.
\r\nIn just 85 m\u00b2, the installation provides almost 180 m\u00b3 of capacity, with over 20% floor space savings compared with the previous fixed racking.
\r\nHigh-turnover small and medium-sized items, such as pens, pencils, highlighters and accessories, are allocated inside the SILO\u00b2 VLMs by combined picking frequency, optimizing search and handling times.
\r\nBulky products such as backpacks, paper reams and multipacks of notebooks remain on traditional shelving.\n <\/div>\n \n <\/div>\n\n
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\n \"4\n <\/div>\n <\/figure>\n <\/div>\n <\/div>\n <\/section>\n
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\n Error-free picking and stock always aligned: IRIDE, barcode and MEXAL integration\n <\/h2>\n \n
\n Each SILO\u00b2 is configured with two picking and refilling stations equipped with IRIDE and an integrated barcode reader that records every single item picked.
\r\nThe double quality and quantity check on every pick is essential for similar SKUs such as pens, pencils and highlighters: -30% picking errors.
\r\nIntegration between ICON, the MEXAL management system and the eCommerce portal ensures continuous real-time stock alignment across all channels, with timely replenishment and updated visibility for every point of sale and B2B customer.\n <\/div>\n \n <\/div>\n\n
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\n \"FT\n <\/div>\n <\/figure>\n <\/div>\n <\/div>\n <\/section>\n
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\n Key results
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\n Back-to-school peaks managed without overtime, without errors, within the promised delivery times\n <\/p>\n <\/header>\n \n

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    \n \u201330% picking errors\n <\/h3>\n \n

    \n IRIDE guides every pick, the barcode reader confirms it: double control on every item, every order\n <\/p>\n <\/div>\n <\/li>\n \n

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    \n 120 orders\/day at peak without overtime\n <\/h3>\n \n

    \n The same productivity as before, without the extra 2 to 3 hours per day per operator\n <\/p>\n <\/div>\n <\/li>\n \n

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    \n Guaranteed 24\/48 h deliveries\n <\/h3>\n \n

    \n The commercial promise maintained even during the most intense demand peaks\n <\/p>\n <\/div>\n <\/li>\n \n

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    \n 10,000 SKUs managed with full traceability, even in peak season\n <\/h3>\n \n

    \n Full seasonal range under control, with allocation optimised by pick frequency\n <\/p>\n <\/div>\n <\/li>\n \n

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    \n +20% floor space recovered\n <\/h3>\n \n

    \n Space freed from fixed racking returned to other operational functions\n <\/p>\n <\/div>\n <\/li>\n \n

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    \n Real-time stock alignment across all channels\n <\/h3>\n \n

    \n ICON\u2013MEXAL\u2013eCommerce integration: no discrepancy between actual availability and online visibility\n <\/p>\n <\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n

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    \n \n \n \n \"\"\n <\/button>\n\n <\/figure>\n \n \n \"\"\n <\/button>\n\n <\/figure>\n \n \n \"\"\n <\/button>\n\n <\/figure>\n \n \n \"\"\n <\/button>\n\n <\/figure>\n \n \n \"\"\n <\/button>\n\n <\/figure>\n \n \n \"\"\n <\/button>\n\n <\/figure>\n <\/div>\n\n <\/figure>\n<\/div>\n<\/div>\n
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    \n Explore the solution chosen by Papironia\n <\/h2>\n \n <\/header>\n \n
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    \n \"SILO\u00b2\n <\/div>\n \n
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    \n SILO\u00b2: the Vertical Lift Module\n <\/h3>\n \n

    \n With 2 to 7 storage columns, over 120 tray size configurations and specific tray load bearing capacity up to 1,000 kg\/m\u00b2, SILO\u00b2 is ICAM\u2019s answer for companies managing small and medium-sized items, even those with a very high specific weight, in high-throughput environments. Fast picking, tracked operations, recovered space. All coordinated by ICON, ICAM\u2019s proprietary software. \n <\/p>\n \n \n Explore SILO\u00b2<\/span>\n \n \n <\/svg>\n <\/a>\n <\/div>\n <\/article>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n
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    \n Want to achieve the same results?\n <\/h2>\n \n
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    Every distribution hub has its own SKU mix, volumes and seasonal peaks.
    Tell us about your setup and we will design the right solution for you.<\/p>\n\n <\/div>\n \n

    \n \n Contact us<\/span>\n \n \n <\/svg>\n <\/a>\n \n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    In just 85 m\u00b2, 4 SILO\u00b2 VLMs in a pod of machines manage 10,000 stationery SKUs during seasonal peaks: 120 orders per day, each with 200 to 250 items, IRIDE-guided picking with integrated barcode reader for double quality and quantity control. MEXAL and eCommerce integration keeps every omnichannel stock flow aligned. <\/p>\n","protected":false},"featured_media":5182,"template":"","settori":[133],"prodotti":[78],"tipi_di_merce":[59],"class_list":["post-5174","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","settori-distribution-and-logistics","prodotti-silo-2","tipi_di_merce-finished-products"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.icamonline.eu\/en\/wp-json\/wp\/v2\/case-study\/5174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icamonline.eu\/en\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/www.icamonline.eu\/en\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":5,"href":"https:\/\/www.icamonline.eu\/en\/wp-json\/wp\/v2\/case-study\/5174\/revisions"}],"predecessor-version":[{"id":7112,"href":"https:\/\/www.icamonline.eu\/en\/wp-json\/wp\/v2\/case-study\/5174\/revisions\/7112"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icamonline.eu\/en\/wp-json\/wp\/v2\/media\/5182"}],"wp:attachment":[{"href":"https:\/\/www.icamonline.eu\/en\/wp-json\/wp\/v2\/media?parent=5174"}],"wp:term":[{"taxonomy":"settori","embeddable":true,"href":"https:\/\/www.icamonline.eu\/en\/wp-json\/wp\/v2\/settori?post=5174"},{"taxonomy":"prodotti","embeddable":true,"href":"https:\/\/www.icamonline.eu\/en\/wp-json\/wp\/v2\/prodotti?post=5174"},{"taxonomy":"tipi_di_merce","embeddable":true,"href":"https:\/\/www.icamonline.eu\/en\/wp-json\/wp\/v2\/tipi_di_merce?post=5174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}