{"id":7706,"date":"2026-05-13T12:42:20","date_gmt":"2026-05-13T12:42:20","guid":{"rendered":"https:\/\/www.icamonline.eu\/case-studies\/frantoio-muraglia-silo2-omnichannel-fulfilment-faster-order-preparation\/"},"modified":"2026-06-18T14:30:22","modified_gmt":"2026-06-18T14:30:22","slug":"frantoio-muraglia-silo2-omnichannel-fulfilment-faster-order-preparation","status":"publish","type":"case-study","link":"https:\/\/www.icamonline.eu\/en\/case-studies\/frantoio-muraglia-silo2-omnichannel-fulfilment-faster-order-preparation\/","title":{"rendered":"Frantoio Muraglia: SILO\u00b2 for omnichannel fulfilment of premium extra virgin olive oil"},"content":{"rendered":"
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\n When demand grows faster than storage capacity\n <\/h2>\n \n

\n Since 1850, Frantoio Muraglia has been producing and distributing premium extra virgin olive oil from its facility in Bitonto, southern Italy. Located within an urban area, the site offers little room for physical expansion.
As e-commerce sales and B2B demand continued to grow, exceeding 12,000 orders per year across channels with different fulfilment requirements, both available space and order preparation capacity became constraints on further growth.
To address these challenges, a SILO\u00b2 VLM was strategically installed next to the shipping area. Integrated with the company’s WMS and equipped with the IRIDE multi-order picking system, it increases storage capacity and enables efficient simultaneous order processing across both B2C and B2B channels.\n <\/p>\n <\/header>\n \n

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\n Industry\n <\/h3>\n \n

\n Food & beverage\n <\/p>\n <\/div>\n\n <\/article>\n \n

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\n Product\n <\/h3>\n \n

\n SILO\u00b2\n <\/p>\n <\/div>\n\n <\/article>\n \n

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\n \n\n\n<\/g>\n\n\n\n<\/clipPath>\n<\/defs>\n<\/svg> <\/div>\n \n
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\n Key results \n <\/h3>\n \n

\n \u2022 50% reduction in order preparation time
\r\n\u2022 Zero picking errors
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\n Key feature\n <\/h3>\n \n

\n 2 side-by-side picking\/refilling stations with IRIDE for multi-order picking\n <\/p>\n <\/div>\n\n <\/article>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n

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\n Frantoio Muraglia<\/span>: premium olive oil, omnichannel fulfilment\n <\/h2>\n \n
\n Founded in 1850, Frantoio Muraglia has grown into one of Italy’s most recognised premium olive oil brands.
Today, the company handles more than 12,000 orders annually. Around 8,000 originate from e-commerce, while the remainder serve retail, hospitality and distribution partners worldwide.
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\r\nFor a premium brand, logistics is more than an operational function. Fast, reliable delivery is an essential part of the customer experience and a key element in reinforcing the brand’s premium positioning.
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\n \"Frantoio\n <\/div>\n <\/figure>\n <\/div>\n <\/div>\n <\/section>\n
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\n The logistical challenges\n <\/h2>\n \n
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Growing order volumes and the simultaneous management of B2C and B2B channels increased operational complexity.<\/strong><\/p>\n

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The company needed a way to increase storage capacity while improving speed and accuracy, all within the constraints of its existing facility.<\/p>\n\n <\/div>\n <\/div>\n\n

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The main operational challenges included:
\u2022 order backlogs during seasonal peaks
\u2022 limited ability to plan B2B shipments in advance
\u2022 errors during order preparation
\u2022 no possibility to expand the facility due to its urban location<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n

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\n SILO\u00b2 VLM next to the shipping area: 95 SKUs and 9,000 items in just 23 m\u00b2\n <\/h2>\n \n
\n The SILO\u00b2 VLM stands 6 metres high and features three storage columns and two side-by-side picking\/refilling stations. Positioned directly beside the shipping area, it streamlines the flow from picking to dispatch.
\r\nWithin a footprint of just 23 m\u00b2, the system stores more than 95 SKUs and approximately 9,000 items, including ceramic jars and extra virgin olive oil bottles.
This high-density configuration maximises storage capacity within an urban production site where physical expansion is not an option.\n <\/div>\n \n <\/div>\n\n
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\n \"SILO\u00b2\n <\/div>\n <\/figure>\n <\/div>\n <\/div>\n <\/section>\n
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\n IRIDE, ICON and ERP integration: up to 10 simultaneous orders with zero picking errors\n <\/h2>\n \n
\n IRIDE guides operators through every picking operation, indicating exactly where to retrieve each item and in what quantity. This enables multiple orders to be processed simultaneously with zero picking errors.
\r\nWith two side-by-side picking\/refilling stations operating in parallel, Frantoio Muraglia can process up to 10 orders simultaneously across global e-commerce and domestic B2B channels.
The result is a faster, more efficient flow from order preparation to dispatch.
ICON is integrated with the TeamSystem ERP platform, providing real-time traceability for every movement. Inventory levels are updated automatically, ensuring complete stock visibility across all sales channels. \n <\/div>\n \n <\/div>\n\n
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\n \"IRIDE,\n <\/div>\n <\/figure>\n <\/div>\n <\/div>\n <\/section>\n
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\n Key results
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\n Premium products supported by premium fulfilment\n <\/p>\n <\/header>\n \n

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    \n 9,000 items in just 23 m\u00b2\n <\/h3>\n \n

    \n Ceramic jars and bottles stored in a compact footprint next to the shipping area\n <\/p>\n <\/div>\n <\/li>\n \n

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    \n Up to 10 simultaneous orders\n <\/h3>\n \n

    \n IRIDE-guided multi-order picking across two parallel picking\/refilling stations with zero picking errors\n <\/p>\n <\/div>\n <\/li>\n \n

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    \n 50% reduction in order preparation time\n <\/h3>\n \n

    \n Order preparation time cut from 20 to 10 minutes, with capacity to handle up to 75 orders per day during peak seasons.\n <\/p>\n <\/div>\n <\/li>\n \n

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    \n 24-hour B2C fulfilment\n <\/h3>\n \n

    \n All e-commerce orders fulfilled and shipped the same day, worldwide\n <\/p>\n <\/div>\n <\/li>\n \n

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    \n B2B deliveries planned weeks in advance\n <\/h3>\n \n

    \n Domestic B2B orders can be prepared weeks in advance without disrupting daily e-commerce operations.\n <\/p>\n <\/div>\n <\/li>\n \n

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    \n Real-time inventory visibility across all sales channels\n <\/h3>\n \n

    \n ICON is integrated with TeamSystem ERP, automatically synchronising inventory levels across all sales channels with every transaction.\n <\/p>\n <\/div>\n <\/li>\n <\/ul>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n

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