{"id":2551,"date":"2025-11-04T12:55:56","date_gmt":"2025-11-04T12:55:56","guid":{"rendered":"https:\/\/www.icamonline.eu\/newsroom\/senza-categoria\/how-to-manage-peak-season-with-vlm\/"},"modified":"2026-05-06T14:06:30","modified_gmt":"2026-05-06T14:06:30","slug":"how-to-manage-peak-season-with-vlm","status":"publish","type":"post","link":"https:\/\/www.icamonline.eu\/en\/how-to-manage-peak-season-with-vlm\/","title":{"rendered":"How to manage peak season with warehouse automation"},"content":{"rendered":"

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Demand surges and volatility: the new challenge for modern logistics<\/h2>\n\n\n\n

Managing peak season<\/strong> has become one of the main challenges for today\u2019s supply chain operators.
Seasonality is no longer an exception \u2014 it\u2019s the new normal.
Black Friday, Cyber Monday, Prime Day, Single\u2019s Day, Back to School, and a continuous series of promotions have turned the global commercial calendar into a nonstop sales cycle.<\/p>\n\n\n\n

The result? A highly variable and unpredictable demand<\/strong>, with volumes that increase suddenly and require a fast, precise, and flexible logistics response.
Warehouses must process more orders in less time while maintaining product traceability, picking accuracy, and cost control.<\/p>\n\n\n\n

Without proper warehouse automation<\/strong>, managing peak season becomes complex: rising volumes lead to errors, delays, space saturation, and additional costs from temporary labor.
That\u2019s why SILO\u00b2 VLMs<\/strong>, equipped with side-by-side picking and refilling stations and multi-column configurations, represent a concrete solution to ensure efficiency and continuity even during periods of maximum commercial pressure.<\/p>\n\n\n\n

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Warehouse automation as a lever to manage peak season<\/h2>\n\n\n\n
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For logistics providers and multichannel distributors, managing peak season<\/strong> means more than just speeding up picking times \u2014 it\u2019s about keeping service promises even when volumes explode.
Automated storage systems<\/strong> and advanced order picking technologies<\/strong> allow companies to handle fluctuating workloads without increasing staff, improving productivity and reducing operational errors.<\/p>\n\n\n\n

Automation is a true strategic lever for resilience.
By integrating ICAM\u2019s management software<\/strong> with corporate ERP and WMS systems, it becomes possible to synchronize workflows, monitor KPIs in real time, and dynamically manage priorities.
Companies like GLS<\/strong>, Papironia<\/strong>, Graziano Sas<\/strong>, and Frantoio Muraglia<\/strong> prove it: automation is the key to efficient, scalable, and sustainable peak season logistics<\/strong>.<\/p>\n\n\n\n

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Case study: GLS \u2014 managing returns and undelivered parcels during peak season<\/h2>\n\n\n\n

During high-demand periods, managing returns and undelivered parcels is one of the most critical logistics activities.
GLS<\/strong> installed a multi-column SILO\u00b2 VLM<\/strong> to automate the entire process of receiving, verifying, and storing parcels.<\/p>\n\n\n\n

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Thanks to WMS integration, every parcel is tracked and processed automatically, reducing return handling times by 30%<\/strong> and increasing operational accuracy.
This allowed the company to handle peak season without extra labor, freeing up space and boosting overall productivity.<\/p>\n\n\n\n

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Discover the GLS automation project<\/a><\/div>\n<\/div>\n\n\n\n

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Cases: Papironia and Graziano Sas \u2014 reactive logistics for peak season demand<\/h2>\n\n\n\n

Managing peak season<\/strong> is also crucial for large-scale distributors.
Papironia<\/strong>, a leading stationery company, faces every year the surge of orders related to the Back to School<\/strong> period, often amplified by online campaigns and retail promotions.<\/p>\n\n\n\n

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With four SILO\u00b2 tri-column VLMs<\/strong>, the company has made its logistics modular and scalable, reducing order preparation times by 35%<\/strong> and nearly eliminating picking errors.<\/p>\n\n\n\n

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Learn how logistics supports Back to School<\/a><\/div>\n<\/div>\n\n\n\n

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Graziano Sas<\/strong>, a multichannel distributor of confectionery ingredients, has optimized its peak season management<\/strong> \u2014 particularly during Christmas and Easter \u2014 by installing five SILO\u00b2 VLMs<\/strong>.
Result: +100% operator productivity<\/strong> and smooth operations even in the busiest periods.
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Explore the Graziano Sas success story<\/a><\/div>\n<\/div>\n\n\n\n

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Case study: Frantoio Muraglia \u2014 craftsmanship meets logistics efficiency<\/h2>\n\n\n\n

For Frantoio Muraglia<\/strong>, a premium extra virgin olive oil producer from Apulia, peak season<\/strong> linked to holidays and global e-commerce campaigns had become increasingly challenging.<\/p>\n\n\n\n

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By installing a SILO\u00b2 VLM<\/strong>, the company halved average order fulfillment times and ensured global deliveries within 24 hours of order receipt.<\/p>\n\n\n\n

As CEO Savino Muraglia<\/strong> states:<\/p>\n\n\n\n

\u201cLogistics excellence is an integral part of our product\u2019s quality: speed, precision, and attention to detail must coexist.\u201d<\/em><\/p>

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Read more about Frantoio Muraglia’s case<\/a><\/div>\n<\/div>\n\n\n\n

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The concrete advantages of SILO\u00b2 multi-column VLMs<\/h2>\n\n\n\n

The cases of GLS, Papironia, Graziano, and Muraglia demonstrate that automation is the most effective answer to how to manage peak season<\/strong>.<\/p>\n\n\n\n


A multi-column<\/strong> VLM<\/strong> allows companies to:<\/p>\n\n\n\n