Check out our Retail terms glossary
b
Business to Business (B2B)
The various online business transactions between companies. Electronic Commerce that deals with transactions between companies and not those between a company and the final consumer (for example the dispatch, processing and fulfilment of orders between a manufacturer and its distributors).
Business to Consumer (B2C)
The various online commercial transactions between businesses and end consumers. Electronic Commerce that deals with the transactions between a company and its final consumers (for example the possibility to purchase consumer products from a “virtual supermarket”).
