Check out our Retail terms glossary
Digital Transformation
The term Digital Transformation indicates the impact of digital technology on society in general and on the business world in particular.
Direct Delivery
The transportation of goods directly from the seller to the buyer. Frequently used if a third-party acts as an intermediary buyer and seller.
Direct Shipment
Direct shipment by the supplier to the final customer, without using either their own platform or that of a logistics provider (this can be implemented when you want to avoid intermediate reloading).
Distribution channel
Chain of companies that make a supplier’s product accessible to the final consumer via a series of commercial transactions. This channel is generally characterized by its length (short or long channel) according to the number of intermediaries between the manufacturer and the supplier.