Industry
Automotive
With 52,000 SKUs across spare parts and accessories for cars, motorcycles, trucks and bicycles, and 650 orders per day, 85% generated by the B2B eCommerce channel, Elleffetrade needed a warehouse that could keep pace with maximum accuracy. ICAM installed 8 SILO² multi-column automated Vertical Lift Modules in a pod of machines in the body components area: 14,000 SKUs managed in a 20% smaller footprint, 100% of daily orders fulfilled, picking errors reduced by over 90% and +19% productivity per operator.
Automotive
SILO²
• 100% of orders fulfilled every day
• – 90% picking errors
• +19% productivity per operator
• – 20% floor space for 14,000 SKUs
– 8 SILO² VLMs in a pod of machines in the bodywork parts area
– ICON integration with WH&RE Automotive ERP
With SKU growth and the expansion of the B2B eCommerce channel, traditional racking could no longer keep up in terms of capacity and operational efficiency.
• saturated traditional racking: no longer able to hold the growing number of SKUs, with space becoming increasingly limited in the bodywork parts area
• long search times: warehouse operators had to travel long distances to pick and deposit items, directly affecting order fulfillment speed
• frequent picking errors across SKUs with similar shapes and sizes: spare parts often distinguishable only by code, leading to returns and end-customer dissatisfaction
• no structured traceability: inbound and outbound operations were not recorded in real time, making inventory not always reliable
• unsynchronized multichannel management: counter sales, picking of traditional orders and B2B eCommerce operated with separate logics

650 orders per day, all fulfilled: zero errors, no manual searching
All 650 daily orders, from B2B eCommerce and traditional channels, completed without delays or slippage
IRIDE on every station eliminates manual search: operators pick only what the system indicates and confirms
Less travel, less waiting, more correct picks in the same amount of time
The same catalog managed in less space, with room for further growth
ICON–WH&RE Automotive ERP integration: every item tracked from receiving to shipping, with stock always up to date
Counter sales, traditional orders and B2B eCommerce served by the same system with identical speed and accuracy
With 2 to 7 storage columns, over 120 tray configurations and load capacities up to 1,000 kg/m², SILO² is designed for the efficient storage of small and medium-sized items.
Explore SILO²Every distribution hub has its own SKU mix, volumes and seasonal peaks.
Tell us about your setup and we will design the right solution for you.