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Omnichannel retail: solutions for click & collect, returns and last-mile logistics

When you need to manage in-store eCommerce order preparation, returns and click & collect pickup

In omnichannel retail, the store is no longer just a place to sell products. It has become a pickup point, an urban logistics node, and a proximity service hub for customers.

Click & collect, order pickup, order preparation and returns management require infrastructure that goes beyond a simple locker: accessible 24/7, integrated with sales systems and able to manage items of different types and sizes.

With ICAM automated solutions, retailers can organise intelligent pickup points, proximity logistics and in-store storage: every item is tracked and accessible within seconds, 24/7 and without fixed staffing.

Unlike traditional lockers, items are delivered directly to the logistics operator or the end customer, reducing waiting times and improving service levels.

We support retailers across the entire omnichannel journey

From e-commerce order preparation to returns handling and in-store pickup services, including urban micro-fulfillment hubs.

Retailers and store chains
Click & collect and in-store order pickup

More and more retailers now offer click & collect and in-store pickup. Organising parcels and online orders without taking up sales floor space or adding workload for staff requires dedicated infrastructure, not a corner of the stockroom.

With ICAM automated solutions, click & collect becomes automated, tracked and accessible 24/7. Customers can collect their orders independently within seconds, with no waiting and no dependence on staff availability, through a consistent experience at any time of day.
Retailers and store chains Click & collect and in-store order pickup

Retail networks and franchises
Proximity logistics and stores as an omnichannel network

Retail networks distributed across the territory can evolve into real urban distribution nodes and retail micro-fulfilment points. For retailers, however, the store is an important extension of the brand: logistics must work invisibly, without interfering with the in-store experience.

ICAM automated solutions make it possible to integrate order pickup and returns management into the retail network, while maintaining operational control and a high-quality customer experience.
Retail networks and franchises Proximity logistics and stores as an omnichannel network

Urban stores and proximity retail formats
Optimised backroom, more space for sales

In urban stores, every square metre has value. The backroom is often undersized: incoming parcels, returns and items build up, taking space away from sales and slowing down staff who have to search for them manually.

With ICAM automated solutions, you turn the backroom into a profitable, perfectly organised space: fast access to items, tracked management of incoming and outgoing parcels, and floor space freed up for the sales area.
Urban stores and proximity retail formats Optimised backroom, more space for sales

Customers who have already chosen us

ICAM solutions for omnichannel retail

SafeBox per city logistics

SafeBox

An automated system for click & collect, returns management, and in-store order pickup. It enables secure, traceable handling of pickups, returns, and deliveries, with authenticated access and full integration with retail systems.

Explore SafeBox
SILO²

SILO²

A vertical automated storage system designed for store fulfillment and retail micro-hubs. It optimizes backroom and in-store storage, making it ideal for high-turnover items and omnichannel support materials.

Explore SILO²
4 RIGO storage systems in the basement

RIGO

An automated storage solution for backroom optimization and complex retail spaces. Ideal for low ceilings, basements or non-standard layouts.

Explore RIGO

Key benefits for omnichannel retail

This is not just about organizing space—it’s about improving order management, streamlining operations and turning the store into an active part of your omnichannel strategy.

  • Automated click & collect: no waiting, no friction

    Customers pick up their orders independently, without queues or staff intervention. The service is available 24/7 and aligned with modern retail expectations.

  • Backroom optimization and more space for sales

    Automated storage systems organize products, packages and returns in a compact way, freeing up valuable retail space and improving operational efficiency.

  • Store fulfillment: turning stores into omnichannel hubs

    Stores become active nodes in the fulfillment network, managing pickups and returns while supporting e-commerce operations—without compromising the in-store experience.

  • Automated and traceable returns management

    Customers can return items independently, while retailers maintain full visibility and control over reverse logistics, reducing errors and processing time.

  • Reduced operational costs and staff workload

    Automation minimizes time spent on low-value tasks such as order handling and pickup management, improving overall store productivity.

  • Scalability during peak demand

    During sales periods, Black Friday or promotional peaks, automated systems absorb higher volumes without requiring additional space or extra staff.

  • Seamless integration with retail and e-commerce systems

    ICAM solutions integrate with ERP, e-commerce platforms and retail systems, providing real-time visibility on orders, pickups and returns.

Investment, incentives and ROI
Build a smarter store, not just more storage

Investing in omnichannel retail infrastructure means reducing operating costs, improving order accuracy and turning your store into an active fulfillment node.
ICAM solutions support measurable performance improvements across order picking, returns handling and in-store operations—helping retailers reduce manual work, optimize space and increase throughput.
Depending on the market, these investments may also qualify for tax incentives or digital innovation programs related to automation and process optimization.
Through integration with ERP systems, e-commerce platforms and software like ICON, retailers gain full visibility and control over order flows, returns and in-store logistics—enabling faster, more efficient and scalable operations.
Investment, incentives and ROI Build a smarter store, not just more storage

How omnichannel retail is evolving

More and more retailers are transforming their stores into omnichannel hubs and micro-fulfillment centers.

Order pickup, returns management and last-mile distribution are redefining the role of physical stores, making them an integral part of the supply chain. Automated infrastructure is the foundation for managing this complexity efficiently and at scale. ICAM solutions allow retailers to build this capability step by step—from click & collect to full omnichannel fulfillment.

Explore all case studies

Graziano: 5 SILO² for Colour Batch Picking in Confectionery and Party Supplies

With more than 11,000 SKUs across confectionery and party products, Graziano operates across B2B and e-commerce channels. Five SILO² VLMs with IRIDE and Color Batch Picking…

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Würth Italia: SafeBox for an automated outdoor store with 24/7 purchasing and collection

To extend customer access beyond traditional opening hours, Würth Italia introduced its first automated self-service store housed in a 13-metre relocatable outdoor container.ICAM SafeBox manages more…

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FT SpA streamlines construction tool distribution with 4 SILO² VLMs

FT SpA installs 4 SILO² in a pod of machines: order fulfilment from 45 to 15 minutes, picking errors down 99%, 1,700 references in 92 m²…

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How efficient is materials management in your warehouse today?

We analyze your materials, layout and operational flows together to design an automated storage solution for the furniture industry that concretely supports your operations.

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