Check out our City Logistic terms glossary
Customer Experience
The Customer Experience (abbreviated to CX) is the overall experience that customers experience throughout their relationship with a company along all phases of their Customer Journey. It is the result of how the customer perceives his overall interaction with the company.
Customer Journey
Quite literally the journey that the customer takes and all the points of contact between the consumer and a brand. This begins with the perception of need and may or may not end in the act of purchasing a product or service.
Customer Service
The variety of activities that a company must carry out to satisfy the customer, such as order management, billing, management of returns, complaints, communication with the customer and so on. The responsibility for all this is typically assigned to a specific corporate department.
Customization
This is the personalization process by which a certain product or service is adapted to the needs of an individual, a group or people or an organization.
