Check out our City Logistic terms glossary
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Engagement
This is the ability of a product (a brand, a blog, an app) to create solid and lasting relationships with its users by establishing a link between the brand and the consumer.
Enterprise Resource Planning (ERP)
A class of software for planning and managing enterprise-wide the resources needed to take customer orders, ship them, account for them, and replenish all needed goods according to customer orders and forecasts. Often includes electronic commerce with suppliers.
